01
All your customer data, in one place
Qualitative
InterviewsSupport ticketsReviewsSession notesSurvey verbatims
Quantitative
Funnel analyticsSession replayOrder historyCohort retentionPrice tests
Backed by Unusual VenturesPredict what converts
Predict what converts
before you launch
Simulate real customers to validate ideas, uncover friction, and prioritize winning experiences
Behavioral friction
-53%
rage clicks
D2C education platform with 30,000 users
Experiment velocity
Reduced a 1.25-month experiment cycle to a single day with Jurny.
1 day
to A/B test convergence
Large enterprise ecommerce company
More conversionsfrom the traffic you already have
Revenuehiding in the cohorts that drop off
More ideastested per quarter, without extra build time
Pre-screen experiments
Know which variant wins before you spend traffic on it.
Predicted winner
Variant B, sticky add-to-cart bar
- Lift on add to cart
- +27%
- Variants eliminated
- 3 of 5
- Time to the call
- 4 hours
ControlStandard product page
Free shipping over $75 · Free 60 day returns
NORTHFIELD
2
Home / Men / Knitwear
Northfield Supply
Everyday Merino Crew
4.6 · 1,284 reviews
$128$16020% OFF
Color: Fog Grey
Size: M
Size guideXSSMLXLXXL
−1+
ADD TO CART
Or 4 interest free payments of $32.00
Get it by Tue, Aug 19 to 94110
Fabric & care+
Fit & sizing+
Shipping & returns+
Complete the look
Merino Beanie
$38
Wool Blend Sock
$22
Everyday Chino
$98
- Add to cart
- 4.1%
- Reached buy box
- 62%
- Started checkout
- 2.8%
Variant BSticky add-to-cart barWinner
Free shipping over $75 · Free 60 day returns
NORTHFIELD
2
Northfield Supply
Everyday Merino Crew
4.6 · 1,284 reviews
$128$16020% OFF
Color: Fog Grey
Size: M
Size guideXSSMLXLXXL
−1+
ADD TO CART
Or 4 interest free payments of $32.00
Get it by Tue, Aug 19 to 94110
Fabric & care+
Fit & sizing+
Shipping & returns+
Complete the look
Merino Beanie
$38
Wool Blend Sock
$22
Everyday Chino
$98
Everyday Merino Crew · M
$128
ADD TO CART
- Add to cart
- 5.2%
- Reached buy box
- 88%
- Started checkout
- 3.9%
LowHigh click density
Strongest cluster
Diagnose drop-off
Analytics tells you a step leaks. See exactly which cohort gives up there, and why.
Cohort
northfield.com/checkouts/c/38f1a9
Free shipping over $75 · Free 60 day returns
NORTHFIELD
2
Information›Shipping›Payment
Contact
casey.mercer@gmail.com
Shipping address
First name
Last name
Address
City
State
ZIP
Payment
Card number
MM / YY
CVC
PAY $163.31
Address fields clear
Where it breaks
Address fields clear
The address block resets when the autofill dropdown is dismissed. They retype it once, hit the same reset, and leave.
I have filled this in twice already. I will just order it on my laptop later.
Under the hood
How our model works.
02
One user model, two layers
Population layer
Segment sizes, behavioral distributions, price elasticity. This is what predicts a test.
Individual layer
One customer with memory, constraints, and intent. This is what explains a drop-off.
03
Synthetic users with traits and goals
First time buyer
Mobile · Price sensitive
Has a 15% code from an email, comparing three brands.
Returning subscriber
Desktop · Loyal
Reordering the same size, expects the member price.
Gift buyer
Mobile · In a hurry
Buying for someone else, needs it before Friday.
Bundler
Desktop · High intent
Wants the full set in a single order.
Comparison shopper
Mobile · Skeptical
Two tabs open, waiting on a better discount.
Lapsed customer
Desktop · Cautious
Last ordered 14 months ago, starting from an empty cart.
9:41
northfield.com
NORTHFIELD2
Northfield Supply
Everyday Merino Crew
4.6 · 1,284 reviews
$128$16020% OFF
Color: Fog Grey
Size: M
Size guideXSSMLXL
Add to cart
Or 4 interest free payments of $32.00
Fabric & care+
Fit & sizing+
Shipping & returns+
04
They use your site the way people do
01
Product page
5 click clusters recorded
02
Cart
5 click clusters recorded
03
Checkout
4 click clusters recorded