Jurny Logo
    Backed by Unusual Ventures

    Predict what converts before you launch

    Simulate real customers to validate ideas, uncover friction, and prioritize winning experiences

    Book a Demo

    Advised by

    Shrenik Shah, Head of Product, Wayfair
    Sumita Daga, Director, Walmart
    Will Guyeskey, Director of Digital, GoPro

    -53%

    rage clicks

    D2C education platform with 30,000 users

    Reduced a 1.25-month experiment cycle to a single day with Jurny.

    1 day

    to A/B test convergence

    Large enterprise ecommerce company

    More conversionsfrom the traffic you're already driving to your site

    More revenuerecovered from the cohorts that drop off

    More ideas testedper quarter, without extra engineering time

    Pre-screen experiments

    Know which variant wins before you spend traffic on it.

    Predicted winner

    Variant B, sticky add-to-cart bar

    Lift on add to cart
    +27%
    Variants eliminated
    11 of 12
    Time to the call
    4 hours

    Same team, same time spent.

    Before

    50

    Capped by how much live traffic you could risk.

    With Jurny

    75

    No cap. Live traffic is only spent on the winners.

    Diagnose drop-off

    Analytics tells you a step leaks. See exactly which cohort gives up there, and why.

    Cohort

    northfield.com/checkouts/c/38f1a9
    Free shipping over $75 · Free 60 day returns
    NORTHFIELD
    2
    Information›Shipping›Payment

    Contact

    casey.mercer@gmail.com

    Shipping address

    First name
    Last name
    Address
    City
    State
    ZIP

    Payment

    Card number
    MM / YY
    CVC
    PAY $163.31
    Address fields clear

    Where it breaks

    Address fields clear

    The address block resets when the autofill dropdown is dismissed. They retype it once, hit the same reset, and leave.

    I have filled this in twice already. I will just order it on my laptop later.

    First time mobile buyer

    Under the hood

    How our model works.

    01

    All your customer data, in one place

    Qualitative

    InterviewsSupport ticketsReviewsSession notesSurvey verbatims

    Quantitative

    Funnel analyticsSession replayOrder historyCohort retentionPrice tests

    02

    One user model, two layers

    Population layer

    Segment sizes, behavioral distributions, price elasticity. This is what predicts a test.

    Individual layer

    One customer with memory, constraints, and intent. This is what explains a drop-off.

    03

    Synthetic users with traits and goals

    First time buyer

    Mobile · Price sensitive

    Has a 15% code from an email, comparing three brands.

    Returning subscriber

    Desktop · Loyal

    Reordering the same size, expects the member price.

    Gift buyer

    Mobile · In a hurry

    Buying for someone else, needs it before Friday.

    Bundler

    Desktop · High intent

    Wants the full set in a single order.

    Comparison shopper

    Mobile · Skeptical

    Two tabs open, waiting on a better discount.

    Lapsed customer

    Desktop · Cautious

    Last ordered 14 months ago, starting from an empty cart.

    9:41
    northfield.com
    NORTHFIELD2

    Northfield Supply

    Everyday Merino Crew

    4.6 · 1,284 reviews
    $128$16020% OFF

    Color: Fog Grey

    Size: M

    Size guide
    XSSMLXL
    Add to cart

    Or 4 interest free payments of $32.00

    Fabric & care+
    Fit & sizing+
    Shipping & returns+

    04

    They use your site the way people do

    01

    Product page

    5 click clusters recorded

    02

    Cart

    5 click clusters recorded

    03

    Checkout

    4 click clusters recorded

    Frequently asked questions